The future of museums does not lie in art

2 min read

Go to a museum and observe; feel the space and appreciate the works. Visits from purely sensory experiences. Perhaps this is the description of many of the people who have grown up with the idea that visiting a museum is something that is done without screens or cables in between; however, various technology currently influences the visit to a cultural complex like this, in addition to its conservation and experience.

A study by technology consultancy Axiell estimated a drop in museum entrances around the world, in 2016, 12% put the eyes of some consultants on strategies to generate greater linkage and connection between people and centres cultural, which over three years, has become a global trend of turning museums into centers that use technology to their advantage, both to enhance the visitor's experience, sell tickets or in more sophisticated cases to digitize preserve them better.

This trend can be seen in various cultural capitals, in Amsterdam, the Rijksmuseum, home of the most emblematic works of Dutch Rembrandt, began a preservation program called "Operation Night Round", alluding to the most recognized piece of the painter. The project began on July 8, 2019.

The operation seeks to scan in detail using artificial intelligence the total surface of the work of 1642, which measures 379.5 centimeters in height by 454.5 centimeters wide to have a precise detail of the strokes, colors and ways of the piece to preserve it digitally.

Another case in digital preservation is the collection of the Tamayo Museum, in Mexico City, which began its digital process in 2013 and since that year, the Board of Trustees has been in charge of the development of more digital experiences for visitors such as the mobile application.

The study conducted by Axiell estimates that 86% of museums believe that by integrating technology the relationship between the visitor and the museum becomes stronger; 44% through the use of social media channels to interact and even 50% of museums warn that they have noticed a rise in the number of visitors after implementing technological options.

Other experiences such as augmented or virtual reality, digital tours or immersive experiences are also part of the trend; in this area the National Museum of Anthropology collaborated with IBM to implement its Watson cognitive computation tool on certain pieces of the museum, allowing people to interact with the piece and its data by voice commands.

According to Axiell's report, the technological trend will prevail for museums in the future making them more accessible places for all.


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